Reports
Products Viewed
The Products Viewed report will tell the store owner which of the products have been viewed the most times. The report is used by the store owner to target special offers on products that are most frequently viewed.
Figure 1 shows the Reports page under Admin -> Reports -> Products Viewed

Products Purchased
The Products Purchased report will tell the store owner which of the products has been purchased the most times. The report is used by the store owner to target special offers on products that are most frequently bought.
Figure 2 shows the Reports page under Admin -> Reports -> Products Purchased

Customer Orders-Total
The Customer Orders-Total report will tell the store owner how much money in total a customer has spent at the store. The report is used by the store owner to target special offers or discounts for customers who purchase often.
Figure 3 shows the Reports page under Admin -> Reports -> Customer Orders-Total
